Can You Afford To Neglect Internet Marketing?-Albuquerque Internet Marketing

Can You Afford To Neglect Internet Marketing?

Even if you don't have your own website you probably show up in Google Maps.

Do you think new or existing customers ever look there for you?

Do you know what they find if they do?
Does your business have a pin on the map showing it's location? Is it in the right location?
How many clicks are required to find your hours of operation?
Has anyone written a review of your business? If so, are they good or bad?
Have you "Claimed your business"? What does that mean?
What web pages does your business show up on (even if you don't have a website)?

Pretend you own a barbeque restaurant in Albuquerque. (The kind of business doesn't matter, I just used bbq as an example. If you substitute "Used Cars", "CPA", "Body Shop". etc. it doesn't really change anything.)

Visualize a potential customer, stricken with an urge to go out for barbeque.

The first thing many of them will do is go to Google and do a search for "bbq albuquerque" without the quotes. They will likely do this even if they are one of your existing customers because it's the quickest way to get directions or make sure you are open. They can easily print out the map to give to a driver who doesn't know exactly where you are located.

If your restaurant doesn't have a pin on the map, you just lost a customer!

Next:

Notice how a single click will take the customer directly to your website (if you have one). On a website, space is cheap so you can afford to give them everything they need to answer any questions they may have.
Notice the "Reviews" link. What are the chances a potential new customer will go there to see what your customers are saying about you? What are the chances a former customer will also take a look? What happens if the reviews point out problem(s) with your restaurant? Notice you have no control whatsoever if someone decides to post a review that trashes your restaurant. You will never even know about it unless you check your reviews frequently. How were you supposed to know that? What else is out there hurting your business you don't know about?
If they don't quickly see what they need, like your hours of operation, what are the chances they will look at another businesses website rather than mess around calling you? Test it yourself! Follow a few of the links and see how hard it is to find their hours of operation.
Notice on the right there is a column called "Sponsored Links". It is filled with ads sold cheap to bulk buyers such as the Yellow Pages people. What if you were running an AdWords campaign (Pay Per Click) so your ad, touting a special feature of your restaurant, was being shown there?
At least one of the restaurants that came up in the search, links to a service that offers a 50% off coupon. Might that be enough to convert an "undecided" to a customer?

Multiply your average ticket amount by the number of customers/sales you probably lost because your internet marketing isn't optimal. Then give us a call at 505-363-3016 or email us at ContactUs @ paulanderik dot com!

Just in case it wasn't clear, the fact others can publish information that can help or harm your business online, means you must pay attention to the internet. This is true for any business, not just restaurants.

We specialize in Performance Based Marketing where you pay nothing for any of our services until you receive targed leads. At that point you pay an agreed upon price per lead. In other words, you can enjoy the benefits of innovative online marketing without spending cash up front. Call us at 505-363-3016 if you would like to talk about it.

Albuquerque Internet Marketing

Site menu:

Can You Afford To Neglect Internet Marketing?